What is Big Data?

Big data means lots of unorganized information. If it fits in Excel or Access, it’s not big data. Big data is too big and unruly to fit in one database. In most organizations, data is spread among databases, Excel sheets, web analytics, white papers, and marketing surveys. Some data is not even written down, but safely and securely in the minds of a few key employees. Somewhere in this mess of text and numbers are insights that will solve some of your marketing problems as …

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