Do you have an EDGE?

Do you have an EDGE?

Advantage brings opportunity!  How do you define a marketing “advantage”?  Do you have an edge or “favor”? Brand leaders, like NIKE, have secured their edge.  Great and thought provoking questions!

Some may call an edge a competitive advantage, “superior business position”, perceived value, “favor” or maybe it is inherently “earned advantage” from diligent superior effort.  According to Daniel Herndon, of MilesHerndon at the last B2B meeting, “height” provides people an “edge”; quite literally, a head and shoulders advantage above the crowd.  I agree!  Think of basketball players!  They have a …

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