Do you have an EDGE?

Do you have an EDGE?

Advantage brings opportunity!  How do you define a marketing “advantage”?  Do you have an edge or “favor”? Brand leaders, like NIKE, have secured their edge.  Great and thought provoking questions!

Some may call an edge a competitive advantage, “superior business position”, perceived value, “favor” or maybe it is inherently “earned advantage” from diligent superior effort.  According to Daniel Herndon, of MilesHerndon at the last B2B meeting, “height” provides people an “edge”; quite literally, a head and shoulders advantage above the crowd.  I agree!  Think of basketball players!  They have a …

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Submerge and Emerge! Digging into Client DNA!

Submerge and Emerge!  Digging into Client DNA!

Submerge and Emerge!  Sounds like a submarine, but the process applies to marketing, discovery and great client outcomes!

Miller Brooks, a full service marketing communications agency in Zionsville, delivered a great B2B marketing presentation in May.  Barbie Wentworth, the President and CEO, along with Uriaha Foust, the Creative Director at Miller Brooks, discussed their strategy and preferred process for client discovery and creation development.

Submerge is like digging deep into the detail!  This can be a bit challenging for some, although most exciting for those making the “discovery”; just …

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