Rocky Walls, CEO of 12 Stars Media, was our featured speaker at the August B2B lunch event. Rocky knows video. That’s what he does day in and day out, and on August 19th, he shared some tips on overcoming 4 obstacles to creating video.
Rocky outlined the 4 biggest obstacles as Time, Money, Technology and Creativity and provided tips for overcoming each. Time is an obstacle to many endeavors, however it doesn’t need to be. Rocky advises to start small, focus your efforts and remove projects from your to-do list to make room for video. As for money, he challenged the group again, to keep projects small. Moreover, to address the financial obstacles associated with Video, Rocky suggested to avoid, big, bold productions and to balance expectations.
Technology is ever-changing and so it goes with video. But that shouldn’t get in your way. Many videos can be shot in low-tech ways. Smartphones and digital cameras do a fine job for smaller projects. Not only are they easy to learn how to shoot with, but they are probably already on hand.
Creativity can be a tough one, but Rocky even had a few easy tips to get the creative juices flowing. He suggested to “walk the streets.” Not literally, but figuratively. Walk through your office looking for video opportunities. Don’t create stories…look for stories that need to be told.
Video is in demand and most audiences value the information found in well-produced videos. However, most organizations freeze at the idea of shooting videos on their own. But it doesn’t have to be that way. Plan, simplify, practice and take your time. Video is something you can do.
Rocky was a very well received speaker and received many great compliments on his presentation from the audience both at the event and afterwards. He kept the audience engaged and involved. Everyone walked away with tips and tricks that they could immediately apply to their B2B organization. B2B Marketers would recommend Rocky Walls of 12 Stars Media, if you’re looking for a speaker to entertain, engage and leave your audience with knowledge.