Integrated Marketing: What is it, Why is it Important to B2B?

Integrated Marketing: What is it, Why is it Important to B2B?

Register here!

Date: November 13, 2013
Time: 11:30am – 1:00pm
Location: Fusion Alliance, 7602 Woodland Drive, Indianapolis, IN 46278

Many may think that in the digital age that print is dead. However, it is very much alive and well. The key is to incorporate many of the same elements that make for effective online marketing, by personalizing the print and integrating it with your online efforts. Todd Howard of Fineline Printing will provide practical applications and examples of how to put together an integrated marketing campaign…that works!

About the Speaker:
Todd Howard is the Director of Sales and Client Services at Fineline Printing Group. He is responsible for exceptional performance in the management and servicing of Fineline’s broad customer base. He works closely with Fineline’s technology, marketing, human resource, and manufacturing teams to make sure both customers and staff have the consultation, knowledge, and support needed to be successful. And, he is also responsible for leading Fineline’s business development staff in identifying and effectively pursuing new business opportunities.

Todd has more than 25 years of experience in sales management, general management, new business development, and marketing. In management and entrepreneurial roles, he has a wide array of commercial print, point of purchase displays and signage and direct mail expertise.

He holds a Bachelor of Science in Marketing from Ball State University. He and his wife have two children. Family, church and sports (tennis and golf) are core to Todd’s priorities outside of work. When time permits he gets closer to his dream of obtaining his pilot’s license.

We hope you’ll join us for lunch on November 13, 2013!   Register here!

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