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January 2016

Meet the Media: Inside Indiana Business with Gerry Dick Sponsored by Ice Miller

January 26, 2016 @ 8:30 am - 10:00 am
Ice Miller, 1 American Sq #2900
Indianapolis, IN United States

Join IndyAMA and The B2B Marketers of Indiana for a Meet the Media discussion with Gerry Dick and Tracy Chen of Inside INdiana Business sponsored by Ice Miller. With a fully-integrated portfolio of television, radio, Internet, email and on-demand business news, Indiana INdiana Business delivers content that is trusted by an educated and affluent audience. Gerry Dick, creator and host of Inside Indiana Business with Gerry Dick, and Tracy Chen, Inside INdiana Executive Producer, will provide an overview of Inside INdiana's platforms, and…

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March 2016

B2B Email List Strategy – How to Build a Better Business-to-Business Email List

March 16, 2016 @ 11:30 am - 1:00 pm
Delivra, 8415 Allison Pointe Blvd #100
Indianapolis, IN 46250 United States
$18

Join us in March for an event that is a MUST ATTEND for any marketer that hasn’t been bringing in revenue from their email.  Local email expert and owner of email marketing software company Delivra, Neil Berman, will join the B2B to discuss how to build an amazing email list that generates revenue.   Email marketing effectiveness is driven by email list quality. Consequently, building a better B2B email list will positively impact overall email marketing performance. But what are…

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April 2016

Google Analytics 101: An Everything Bagel with Light, Plain Cream Cheese

April 20, 2016 @ 8:00 am - 10:00 am
Ice Miller, 1 American Sq #2900
Indianapolis, IN United States
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$15

GOOGLE ANALYTICS 101: AN EVERYTHING BAGEL WITH LIGHT, PLAIN CREAM CHEESE Using Google Analytics for Successful Marketing Campaigns Think about an everything bagel. Do you even really know what goes on an everything bagel? If your answer to that question is yes, A) you're a liar and B) stop lying. Google Analytics is like an everything bagel in the fact that there are so many different layers of complexity (flavors, textures, smells and data) and no one REALLY knows it…

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May 2016

Get Great Branding Lessons From the Worst Client Ever

May 18, 2016 @ 11:30 am - 1:00 pm
Miller Brooks, 11712 N Michigan Rd
Zionsville, IN 46077 United States
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Branding is an adventure. Listen first-hand to the experiences of senior leaders from intrepid ad and marketing agency MillerBrooks. The tenured team will tell you all about working for their worst client ever. Details: With the growing complexity of today’s marketing communications environment, the fundamentals of branding are more crucial than ever. But how can a brand discover the most compelling, authentic truths about itself? And how can marketers entrusted with the task tell a brand’s unique story in ways…

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June 2016

Chasing the Marketing Attribution Rainbow

June 15, 2016 @ 11:30 am - 1:00 pm
Miller Brooks, 11712 N Michigan Rd
Zionsville, IN 46077 United States
$18.00

If your business sells a product or service, you probably have a marketing campaign that crosses multiple platforms. But do you know exactly how to determine which of those channels influenced a purchase? Was it your Pay Per Click ads? Was it a TV spot? Could it have been a direct mailer or your organic SEO?

Knowing the who, why, and how on purchases made from your company are essential in determining best marketing strategies. That's why assigning attribution to each of your campaigns is critical to success.

With attribution, you're able to determine the exact path that leads to conversions. Understanding how this process works and develops over time gives you the blueprint to budget for future campaigns while streamlines your marketing process.

About the Speaker:

John Slimak

Ex Military - 10th Mount Division

SteerPoint Marketing is entering its 11th year in business

Founder of SteerPoint Marketing, an Internet Marketing firm located in Indianapolis, Indiana specializing in digital internet marketing and search engine optimization. Over 15 years experience on the Internet, 13 years of experience in Website Optimization, Internet Marketing, Search Engine Optimization and Web Consulting. John has worked with clients in 23 states from small mom and pops shop to companies going 20 million plus per year.

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Marketing + Margaritas

June 23, 2016 @ 5:00 pm - 7:00 pm
Skyline Club, 1 American Square
Indianapolis, IN 46282 United States
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The Skyline Club invites you to join us for an evening with marketing professionals and the summer tastes of margaritas and tacos on the top floor of the One America building. WhenThursday, June 23, 2016 from 5:00 PM to 7:00 PM (PDT) WhereSkyline Club - Indianapolis - 1 American Square, Indianapolis, IN 46282

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July 2016

How B2B Marketer’s Can and Are Tapping into the Gig Economy to Increase Revenue

July 20, 2016 @ 11:30 am - 1:00 pm
The Speak Easy, 5255 Winthrop Ave #110
Indianapolis, 46220 United States
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Join Us For Our Upcoming Topic! Learn how B2B Marketers are tapping into the Gig Economy to build out a virtual marketing team to build their audience, nurture leads and convert leads into sales -- and more importantly, track what's working and what's not, so they can optimize campaigns over time. About Our Speaker, Susan Marshall Susan Marshall is a 20-plus year technology veteran who's been deeply involved in the rapid evolution of digital video, audio, mobile, social and data…

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August 2016

Creating B2B Videos to use as Sales Tools

August 17, 2016 @ 11:30 am - 1:00 pm
Delivra, 8415 Allison Pointe Blvd #100
Indianapolis, IN 46250 United States
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$18.00

Video’s rise in popularity has marketers and businesses thinking differently about how to implement and use this powerful tool. In this luncheon, hear Heather Brogden, Founder of B. Media House, discuss some of the unique ways to use video as a sales tool. From customized presentations to creative packaging and delivery, Heather will touch on different ways to incorporate video into your sales strategy yielding a more streamlined and creative method to closing your next big deal. Bio Heather Brogden…

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September 2016

Build a Brand that Attracts the Right Type of Clients: Why Tall People Make More Money

September 21, 2016 @ 11:30 am - 1:00 pm
GEOFEEDIA, 55 Monument Cir., Suite 600
Indianapolis, IN 46204 United States
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$18.00

Studies show that tall people statistically make more money than their shorter counterparts. One study illustrates that every inch of height is worth almost $800 in additional average annual earnings. What can we learn about this to help us attract constituents, build brands and promote ideas? This talk highlights social behaviors, and shows how to brand your business (and yourself) in a way that appeals to human nature to win people over. B2B Marketers often are tasked with presenting to…

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October 2016

B2B’s 2016 Ruth’s Chris Panel -Digital Marketing Strategy, Trends & Tactics

October 19, 2016 @ 11:30 am - 1:00 pm
Ruth Chris, 45 S Illinois St
Indianapolis, IN 46204 United States
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$40.00

Our signature event of 2016 will be hosted at the newly renovated, downtown Ruth’s Chris and will feature a panel of Marketing and Digital experts exploring a range of topics from Marketing Strategies to tactics, trends and technologies. Audience participation and questions will be encouraged - we are looking forward to a lively experience. Last year's Ruth's Chris event sold out quick so if you don't want to miss out, buy your ticket/s today! Panelist Bios Amy Baker  I like…

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