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November 2016

Secrets of Advanced Social Media Advertising

November 17, 2016 @ 11:30 am - 1:00 pm
Spinweb, 8500 Keystone Crossing, Suite 420
Indianapolis, IN 46240 United States
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It’s no longer enough to just “post a few times a day.” Recent changes in social media sites like Facebook, LinkedIn and Twitter provide you with new ways to help your business stay competitive. Take your social media to the next level with marketing strategist, Michael Reynolds. Covering Advanced Topics Like: How to pinpoint and retarget the right people with custom audiences How to structure social ads and track the effectiveness of your campaigns How to use audience demographics to…

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January 2017

Join Hands With PR to Supercharge Your Content Marketing

January 25, 2017 @ 11:30 am - 1:00 pm
Site Strategics, 1317 N. Pennsylvania St.
Indianapolis, IN 46202

With millions of corporate messages now being ferried direct to the public via blogs, social media and websites, the line between public relations and content marketing are blurrier than ever. And yet, in most companies, these two functions are completely separated from each other. How many efficiencies are you leaving on the table when you don’t coordinate those efforts? Susan Gosselin, principal at Gosselin PR in Indy, will show you the areas where PR and content marketing can benefit the…

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February 2017

Google Analytics Certification Series

February 16, 2017 @ 7:30 am - 9:00 am
Techpoint, 1 E Ohio St
Indianapolis, IN 46204 United States

Why Google Analytics? Imagine going to the grocery store to buy the week's groceries. You know your budget is $100 and you have a ton of stuff on your list to buy. You are going to have to be careful here or you'll run out of money and miss out on getting a ton of stuff you want. Here's the bad news, you went to a store that doesn't list any prices on the food. You are just going to…

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March 2017

Marketers, Salespeople, Executives – Learn How to Communicate More Effectively

March 15, 2017 @ 11:30 am - 1:00 pm
Delivra, 8415 Allison Pointe Blvd #100
Indianapolis, IN 46250 United States

To: Marketers, Salespeople, Executives & Anyone Aspiring to 'Climb' the Ladder Good communication is essential to: Imparting information and demonstrating expertise. Being persuasive. Providing the listener or the attendee with value in exchange for the time. Ellen will share principles, tips and tricks for improving your communication and your presentations. And, she will share some stories of those who “got in the way” of their message. Join us and learn how to improve your personal (and corporate) communications. About Ellen…

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April 2017

Blogging Against the Rules

April 26, 2017 @ 11:30 am - 1:00 pm
Metonymy Media, 1052 Virginia Avenue
Indianapolis, IN 46203 United States
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Turn Out Engaging Content by Learning to Break the Rules If there's one thing that stops many people dead in their tracks when it comes to sharing their great ideas, it's a crippling fear of the rules. Grammar, spelling, style, structure, even SEO... These are important guidelines for writing content that connects with readers, but sometimes they can get in the way of a good story. In this practical and pop-culture driven session, Ryan Brock (Founder and CEO, Metonymy Media)…

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June 2017

Work/Life Hacks and Favorite Apps

June 7, 2017 @ 5:30 pm - 7:30 pm
Bent Rail Brewery, 5301 Winthrop Avenue
Indianapolis, IN United States

Join us for a less formal presentation and some good food and drink after work. We'll facilitate a discussion around favorite tips, tricks and tools from the group. Bring your ideas to share with the group, and we'll bring our experiences too.

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July 2017

How to Get Started With a New or Improved Digital Marketing Plan

July 6, 2017 @ 8:00 am - July 19, 2017 @ 1:00 pm
Delivra, 8415 Allison Pointe Blvd #100
Indianapolis, IN 46250 United States

In this presentation veteran digital marketer, Cody Sharp, will take you through the steps you need to take in order to get your company on the road to having a successful digital marketing campaign. Without giving too much away - make sure you are tracking your website's existing data using Google Analytics and have set up Google Search Console. By the end of the presentation you'll know: How to use information you already possess to create practical digital marketing goals.…

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August 2017

Understanding Your Target Market-How To Be Effective In Marketing

August 16, 2017 @ 11:30 am - 1:00 pm

If you are going to be effective in marketing, you have to understand your target market. Understanding what your customers value, grasping what their attitudes are, and realistically knowing what they think about you compared to your competition is key to getting them to buy from you. Kevin Yaney will be leading us in a customer analysis that will tell you how to market to them effectively and when you are crossing over the line of no returns (on investment)!…

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September 2017

1 Day Design Thinking Bootcamp

September 12, 2017 @ 9:00 am - 3:00 pm
6500 Technology Center Dr, 6500 Technology Center Dr
Zionsville, IN United States

DESCRIPTION Immerse yourself in a full day, hands-on Design Thinking Workshop, working side-by-side with design thinking coaches. Our session will be centered around b2b customer acquistion, something we all care deeply about! Understanding your customer, framing your problem, rapid ideation and prototyping are all part of this fast-paced day of instructional lectures, demonstrations, and guided, hands-on practice. In this program, you’ll learn the essential elements of human-centered design and experimentation-driven design thinking process to apply in a real life setting…

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January 2018

5 Week Workshop: Beginner & Advanced Google Analytics Certification

January 10 @ 8:30 am - 10:00 am
Speak Easy – Downwtown, 47 South Meridian Street
Indianapolis, IN 46204 United States
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This will be a 5-week course: January 10th, 17th, 24th, 31st and February 1st 8:30-10:00 Google Analytics will be taught in great depth so you can properly attribute all of your marketing. Unfortunately most of the time you are not set up for success.  You can expect to learn and understand who your audience is on your website, how they got there and what they are doing once they got there.  This will be hands on with your own data as…

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