If your business sells a product or service, you probably have a marketing campaign that crosses multiple platforms. But do you know exactly how to determine which of those channels influenced a purchase? Was it your Pay Per Click ads? Was it a TV spot? Could it have been a direct mailer or your organic SEO?
Knowing the who, why, and how on purchases made from your company are essential in determining best marketing strategies. That's why assigning attribution to each of your campaigns is critical to success.
With attribution, you're able to determine the exact path that leads to conversions. Understanding how this process works and develops over time gives you the blueprint to budget for future campaigns while streamlines your marketing process.
About the Speaker:
Ex Military - 10th Mount Division
SteerPoint Marketing is entering its 11th year in business
Founder of SteerPoint Marketing, an Internet Marketing firm located in Indianapolis, Indiana specializing in digital internet marketing and search engine optimization. Over 15 years experience on the Internet, 13 years of experience in Website Optimization, Internet Marketing, Search Engine Optimization and Web Consulting. John has worked with clients in 23 states from small mom and pops shop to companies going 20 million plus per year.Find out more »
The Skyline Club invites you to join us for an evening with marketing professionals and the summer tastes of margaritas and tacos on the top floor of the One America building. WhenThursday, June 23, 2016 from 5:00 PM to 7:00 PM (PDT) WhereSkyline Club - Indianapolis - 1 American Square, Indianapolis, IN 46282Find out more »
Join Us For Our Upcoming Topic! Learn how B2B Marketers are tapping into the Gig Economy to build out a virtual marketing team to build their audience, nurture leads and convert leads into sales -- and more importantly, track what's working and what's not, so they can optimize campaigns over time. About Our Speaker, Susan Marshall Susan Marshall is a 20-plus year technology veteran who's been deeply involved in the rapid evolution of digital video, audio, mobile, social and data…Find out more »
Video’s rise in popularity has marketers and businesses thinking differently about how to implement and use this powerful tool. In this luncheon, hear Heather Brogden, Founder of B. Media House, discuss some of the unique ways to use video as a sales tool. From customized presentations to creative packaging and delivery, Heather will touch on different ways to incorporate video into your sales strategy yielding a more streamlined and creative method to closing your next big deal. Bio Heather Brogden…Find out more »
Studies show that tall people statistically make more money than their shorter counterparts. One study illustrates that every inch of height is worth almost $800 in additional average annual earnings. What can we learn about this to help us attract constituents, build brands and promote ideas? This talk highlights social behaviors, and shows how to brand your business (and yourself) in a way that appeals to human nature to win people over. B2B Marketers often are tasked with presenting to…Find out more »
Our signature event of 2016 will be hosted at the newly renovated, downtown Ruth’s Chris and will feature a panel of Marketing and Digital experts exploring a range of topics from Marketing Strategies to tactics, trends and technologies. Audience participation and questions will be encouraged - we are looking forward to a lively experience. Last year's Ruth's Chris event sold out quick so if you don't want to miss out, buy your ticket/s today! Panelist Bios Amy Baker I like…Find out more »
It’s no longer enough to just “post a few times a day.” Recent changes in social media sites like Facebook, LinkedIn and Twitter provide you with new ways to help your business stay competitive. Take your social media to the next level with marketing strategist, Michael Reynolds. Covering Advanced Topics Like: How to pinpoint and retarget the right people with custom audiences How to structure social ads and track the effectiveness of your campaigns How to use audience demographics to…Find out more »
With millions of corporate messages now being ferried direct to the public via blogs, social media and websites, the line between public relations and content marketing are blurrier than ever. And yet, in most companies, these two functions are completely separated from each other. How many efficiencies are you leaving on the table when you don’t coordinate those efforts? Susan Gosselin, principal at Gosselin PR in Indy, will show you the areas where PR and content marketing can benefit the…Find out more »
Why Google Analytics? Imagine going to the grocery store to buy the week's groceries. You know your budget is $100 and you have a ton of stuff on your list to buy. You are going to have to be careful here or you'll run out of money and miss out on getting a ton of stuff you want. Here's the bad news, you went to a store that doesn't list any prices on the food. You are just going to…Find out more »
To: Marketers, Salespeople, Executives & Anyone Aspiring to 'Climb' the Ladder Good communication is essential to: Imparting information and demonstrating expertise. Being persuasive. Providing the listener or the attendee with value in exchange for the time. Ellen will share principles, tips and tricks for improving your communication and your presentations. And, she will share some stories of those who “got in the way” of their message. Join us and learn how to improve your personal (and corporate) communications. About Ellen…Find out more »