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September 2016
$18.00

Build a Brand that Attracts the Right Type of Clients: Why Tall People Make More Money

September 21, 2016 @ 11:30 am - 1:00 pm
GEOFEEDIA,
55 Monument Cir., Suite 600
Indianapolis, IN 46204 United States
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Studies show that tall people statistically make more money than their shorter counterparts. One study illustrates that every inch of height is worth almost $800 in additional average annual earnings. What can we learn about this to help us attract constituents, build brands and promote ideas? This talk highlights social behaviors, and shows how to brand your business (and yourself) in a way that appeals to human nature to win people over. B2B Marketers often are tasked with presenting to…

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October 2016
$40.00

B2B’s 2016 Ruth’s Chris Panel -Digital Marketing Strategy, Trends & Tactics

October 19, 2016 @ 11:30 am - 1:00 pm
Ruth Chris,
45 S Illinois St
Indianapolis, IN 46204 United States
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Our signature event of 2016 will be hosted at the newly renovated, downtown Ruth’s Chris and will feature a panel of Marketing and Digital experts exploring a range of topics from Marketing Strategies to tactics, trends and technologies. Audience participation and questions will be encouraged - we are looking forward to a lively experience. Last year's Ruth's Chris event sold out quick so if you don't want to miss out, buy your ticket/s today! Panelist Bios Amy Baker  I like…

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November 2016
$18.00

Secrets of Advanced Social Media Advertising

November 17, 2016 @ 11:30 am - 1:00 pm
Spinweb,
8500 Keystone Crossing, Suite 420
Indianapolis, IN 46240 United States
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It’s no longer enough to just “post a few times a day.” Recent changes in social media sites like Facebook, LinkedIn and Twitter provide you with new ways to help your business stay competitive. Take your social media to the next level with marketing strategist, Michael Reynolds. Covering Advanced Topics Like: How to pinpoint and retarget the right people with custom audiences How to structure social ads and track the effectiveness of your campaigns How to use audience demographics to…

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January 2017
$18.00

Join Hands With PR to Supercharge Your Content Marketing

January 25 @ 11:30 am - 1:00 pm
Site Strategics,
1317 N. Pennsylvania St.
Indianapolis, IN 46202

With millions of corporate messages now being ferried direct to the public via blogs, social media and websites, the line between public relations and content marketing are blurrier than ever. And yet, in most companies, these two functions are completely separated from each other. How many efficiencies are you leaving on the table when you don’t coordinate those efforts? Susan Gosselin, principal at Gosselin PR in Indy, will show you the areas where PR and content marketing can benefit the…

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February 2017

Google Analytics Certification Series

February 16 @ 7:30 am - 9:00 am
Techpoint,
1 E Ohio St
Indianapolis, IN 46204 United States

Why Google Analytics? Imagine going to the grocery store to buy the week's groceries. You know your budget is $100 and you have a ton of stuff on your list to buy. You are going to have to be careful here or you'll run out of money and miss out on getting a ton of stuff you want. Here's the bad news, you went to a store that doesn't list any prices on the food. You are just going to…

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March 2017

Marketers, Salespeople, Executives – Learn How to Communicate More Effectively

March 15 @ 11:30 am - 1:00 pm
Delivra,
8415 Allison Pointe Blvd #100
Indianapolis, IN 46250 United States

To: Marketers, Salespeople, Executives & Anyone Aspiring to 'Climb' the Ladder Good communication is essential to: Imparting information and demonstrating expertise. Being persuasive. Providing the listener or the attendee with value in exchange for the time. Ellen will share principles, tips and tricks for improving your communication and your presentations. And, she will share some stories of those who “got in the way” of their message. Join us and learn how to improve your personal (and corporate) communications. About Ellen…

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April 2017

Blogging Against the Rules

April 26 @ 11:30 am - 1:00 pm
Metonymy Media,
1052 Virginia Avenue
Indianapolis, IN 46203 United States
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Turn Out Engaging Content by Learning to Break the Rules If there's one thing that stops many people dead in their tracks when it comes to sharing their great ideas, it's a crippling fear of the rules. Grammar, spelling, style, structure, even SEO... These are important guidelines for writing content that connects with readers, but sometimes they can get in the way of a good story. In this practical and pop-culture driven session, Ryan Brock (Founder and CEO, Metonymy Media)…

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June 2017
$18

Work/Life Hacks and Favorite Apps

June 7 @ 5:30 pm - 7:30 pm
Bent Rail Brewery,
5301 Winthrop Avenue
Indianapolis, IN United States

Join us for a less formal presentation and some good food and drink after work. We'll facilitate a discussion around favorite tips, tricks and tools from the group. Bring your ideas to share with the group, and we'll bring our experiences too.

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July 2017
$18

How to Get Started With a New or Improved Digital Marketing Plan

July 6 @ 8:00 am - July 19 @ 1:00 pm
Delivra,
8415 Allison Pointe Blvd #100
Indianapolis, IN 46250 United States

In this presentation veteran digital marketer, Cody Sharp, will take you through the steps you need to take in order to get your company on the road to having a successful digital marketing campaign. Without giving too much away - make sure you are tracking your website's existing data using Google Analytics and have set up Google Search Console. By the end of the presentation you'll know: How to use information you already possess to create practical digital marketing goals.…

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August 2017

Understanding Your Target Market-How To Be Effective In Marketing

August 16 @ 11:30 am - 1:00 pm

If you are going to be effective in marketing, you have to understand your target market. Understanding what your customers value, grasping what their attitudes are, and realistically knowing what they think about you compared to your competition is key to getting them to buy from you. Kevin Yaney will be leading us in a customer analysis that will tell you how to market to them effectively and when you are crossing over the line of no returns (on investment)!…

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