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Join Hands With PR to Supercharge Your Content Marketing

January 25, 2017 @ 11:30 am - 1:00 pm

$18.00

With millions of corporate messages now being ferried direct to the public via blogs, social media and websites, the line between public relations and content marketing are blurrier than ever. And yet, in most companies, these two functions are completely separated from each other. How many efficiencies are you leaving on the table when you don’t coordinate those efforts?

Susan Gosselin, principal at Gosselin PR in Indy, will show you the areas where PR and content marketing can benefit the most from working together– saving money, time and resources. She’ll also show you how you can amplify your content message by thinking more like a PR practitioner, and using PR techniques.

In this presentation, she’ll explore:

  • How to tap your company’s “expertise leaders” for content marketing
  • How to synchronize your content calendar with communications
  • How to amplify your content messaging with PR
  • How to mobilize your employees to be ambassadors for your company
  • Crisis protocol and content marketing

And so much more!

For more information about our program, check out our blog. For more information about Susan Gosselin, visit gosselinpr.com.

THANKS TO OUR VENUE SPONSOR!

Thank you to Site Strategics, our venue sponsor. Site Strategics is a digital marketing agency specializing in SEO, website design, PPC, social media and content marketing.

Details

Date:
January 25, 2017
Time:
11:30 am - 1:00 pm
Cost:
$18.00
Website:
https://www.eventbrite.com/e/join-hands-with-pr-to-supercharge-your-content-marketing-tickets-30337416028

Venue

Site Strategics
1317 N. Pennsylvania St.
Indianapolis, IN 46202

Organizer

B2B Marketers of Indiana
Email:
b2bmarketersofindiana@gmail.com
Website:
http://b2bindiana.org/