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Google Analytics Certification Series

February 16, 2017 @ 7:30 am - 9:00 am

Why Google Analytics?

Imagine going to the grocery store to buy the week’s groceries. You know your budget is $100 and you have a ton of stuff on your list to buy. You are going to have to be careful here or you’ll run out of money and miss out on getting a ton of stuff you want. Here’s the bad news, you went to a store that doesn’t list any prices on the food. You are just going to have to guess your way through this…

All too often, this is the way digital marketers spend their hard earned budget on their marketing efforts. But it doesn’t have to be this way! Google Analytics can ferry you away from that horrible situation and provide real world information that will not only help you decide how your current digital marketing efforts are working (critically assisting in tracking lead generation), but also how to create new and improved strategies based on your previous efforts. By using Analytics and understanding its full capabilities, your marketing team will not go hungry, because you will be able to prove definitively how valuable your digital marketing efforts are towards your company’s bottom line.

Why This Series?

This 10-week Google Analytics Series is a joint effort brought to you by the Indy AMA and the B2B Marketers of Indiana and will be led by Jennifer Denney, a Google Certified Specialist and long term digital marketing professional. During this series you will learn to set up and truly analyze the results of your Google Analytics data. The end result of finishing this series is for you to not only leave Google Analytics certified but to make sense of the numbers that make up your own website’s data and create truly actionable takeaways.


If you are already a member of either the Indy AMA or the B2B Marketers of Indiana, we have a special treat for you – a 40% savings on the full cost of the series! If you are not a member, you may also sign up for both the series or individual sessions (though we highly recommend signing up for the entire series in order to get the most out of it).

We expect this event to sell out and only 25 seats will be sold per course!

Series Overview

This will be a 10-week course in which Google Analytics will be taught in great depth. This will be hands on with your own data as well as data for demonstration purposes. We will leave time at the end of every class to work on anyone’s specific analytics accounts.

Site Strategics will serve as our event sponsor and host, offering the use of their learning classroom with plenty of monitors to follow along.

We will follow the course outlined by Google in Digital Analytics Fundamentals and in Analytics Platform Principles. Both are recommended in order to pass the exam.

Goals and Learning Environment

This course is meant to be interactive and a learning environment. There is no question that is a dumb question when it comes to Analytics. The goal of the course will to be for each attendee to pass the Google Analytics exam that will be taken on the last course day. It is not guaranteed that each person will pass, but this course will prepare you. You may sign up for courses a la carte, but we are offering a discount for signing up for the entire series!


7:30 – 9:00 Breakfast
7:30 – 8:30 Instruction

Peer Learning Sessions
During each course, three students will be able to bring their individual questions to class. Jennifer will review each scenario with the group for a Peer Learning Session.

8:30 – 8:40 Individual question 1
8:40 – 8:50 Individual question 2
8:50 – 9:00 Individual question 3
*Please submit questions for Peer Learning Sessions in advance to dennej01@gmail.com. Please be sure to include your question and any screen shots to assist in the demonstration.

Course Breakdown

January 19 – All of Course 1 and 2 (to see details of course see here)
February 16 – Course 3
March 16 – Course 4
April 20 – Course 5
May 18 – Course 6

2nd Half

June 15 – Course 1 (to see details of course see here)
July 20 – Course 2
August 17 – Course 3
September 21 – Course 4
October 19 – Take the Google Analytics Exam

About the Instructor

Jennifer Denney

Over the last 10 years, Jennifer Denney has had a passion for digital marketing that keeps her hungry for more. Jennifer serves to help business owners solve their challenges and explain simple solutions. She stays very knowledgeable of the latest trends in digital marketing by continuing to grow through consistent self-educating, seminars and results. She currently heads up all paid search marketing at Site Strategics including; PPC, Display/Remarketing, Video/Trueview, Shopping Campaigns, and Mobile. She also works part time as the Digital Marketing Manager at Midwest Telephone.  Not content with only those tasks, she is also the outgoing President of the IndyAMA, Board Member of the B2B Marketers of Indiana, and sits on a panel for Central Nine Career Center for Computer Technology. She believes an expert never stops growing their knowledge and a consultant always does what is best for their clients.

You can connect with her at: 
Twitter: @Denney01
LinkedIn: https://www.linkedin.com/in/jenniferdenney

Thank you to Site Strategics, our venue sponsor for this series!  Site Strategics is a digital marketing agency specializing in SEO, website design, PPC, social media and content marketing.  Find out more about Site Strategics here!


February 16, 2017
7:30 am - 9:00 am


1 E Ohio St
Indianapolis, IN 46204 United States


B2B Marketers & Indy AMA