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Blogging Against the Rules

April 26, 2017 @ 11:30 am - 1:00 pm

Turn Out Engaging Content by Learning to Break the Rules

If there’s one thing that stops many people dead in their tracks when it comes to sharing their great ideas, it’s a crippling fear of the rules. Grammar, spelling, style, structure, even SEO… These are important guidelines for writing content that connects with readers, but sometimes they can get in the way of a good story.

In this practical and pop-culture driven session, Ryan Brock (Founder and CEO, Metonymy Media) will teach you how the pros keep turning out engaging content by simply breaking the rules, and you’ll leave empowered to tell your story in a whole new way. Specifically, this presentation will explore three major potential roadblocks for writers of digital content, including brand messaging guidelines, basic rules of grammar and style, and the ever-changing rules of effective Search Engine Optimization. Understand why many persistent myths exist surrounding these topics, and follow along as Brock helps you to create a new list of rules that put story, audience, and business growth first. Most of all, learn to get around your fear of writing and produce content that, well, rules.

About Ryan Brock

Ryan Brock is the Founder & CEO of Metonymy Media, an agency of creative writers dedicated to helping businesses and organizations communicate effectively for growth and success. His background in classics, philosophy, literature, and creative writing has helped him build a niche company that focuses on telling compelling stories through comprehensive writing services, digital marketing services, and educational writing workshops. In his position, he works with creative writers and teams from small businesses and multi-million dollar corporations alike to create effective content and maximize their reach through social media, email, print marketing, and more.

Ryan is also the co-author of Nothing New: An Irreverent History of Storytelling and Social Media. In his book, he and co-author Muhammad Yasin explore the many connections between social media marketing and the great storytellers of the past as a way of thinking tactically about new media.


April 26, 2017
11:30 am - 1:00 pm


Metonymy Media
1052 Virginia Avenue
Indianapolis, IN 46203 United States
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B2B Marketers of Indiana