Merge Your PR and Content Marketing Efforts

Merge Your PR and Content Marketing Efforts

You’d like to work together with your PR department more often but it’s…complicated. There are competing directives, different reporting and budget structures, and plenty of office politics to navigate.

But it doesn’t have to be so hard. Half the battle is just finding out what the other hand is doing. When you do, you can find ways to consolidate your efforts, cut down on duplications, and get more done, with less.

To help you in this effort, I’ve created a spreadsheet you can use as a “conversation …

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Do you have an EDGE?

Do you have an EDGE?

Advantage brings opportunity!  How do you define a marketing “advantage”?  Do you have an edge or “favor”? Brand leaders, like NIKE, have secured their edge.  Great and thought provoking questions!

Some may call an edge a competitive advantage, “superior business position”, perceived value, “favor” or maybe it is inherently “earned advantage” from diligent superior effort.  According to Daniel Herndon, of MilesHerndon at the last B2B meeting, “height” provides people an “edge”; quite literally, a head and shoulders advantage above the crowd.  I agree!  Think of basketball players!  They have a …

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Expert’s insights provide B2B marketers with ways to improve email marketing.

Expert’s insights provide B2B marketers with ways to improve email marketing.

Neil Berman, CEO & President of Delivra shared some valuable insights from a recent B2B market study of email marketing. Delivra hosted the March lunch event for the B2B Marketers of Indiana and Neil Berman was on hand to provide some great info for all who attended. If you have ever struggled with an email marketing program, Neil’s insights helped focus attention on what is most important.

All to often marketers get tied up in the wrong details. We tend to focus on when an what …

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Restaurant Server Delivers Delectable Marketing Lesson

Restaurant Server Delivers Delectable Marketing Lesson

The following post was provided by Scott Flood. Scott is a freelance writer located in central Indiana. For more information about Scott, please visit his website.

In Louisiana, they call it lagniappe. It’s a wonderful word describing those unexpected little extras we receive now and again.

At the B2B Marketers October panel discussion, a restaurant’s server delivered some lagniappe that doubled as an excellent lesson for marketers. Following a delicious lunch at the downtown Ruth’s Chris, the panelists engaged in lighthearted sparring about the petite cheesecakes provided …

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B2B Marketers October Event: Content served Ruth’s Chris Style

B2B Marketers October Event: Content served Ruth’s Chris Style

October presented a change of pace for the B2B Marketers monthly lunch event. Instead of our usual location on the north side (thank you Miller Brooks), we ventured downtown to Ruth’s Chris. And instead of a single speaker, we engaged a panel of experts to share their knowledge on all things content. Turning Content into Gold, was a panel discussion comprised of 5 local content experts – Chris Muckridge, local freelance writer; Daniel Herndon, principal at MilesHerndon; Lorraine Ball, principal at RoundPeg; Lynnell Nixon, Content …

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Overcoming obstacles to video – August lunch & learn .

Overcoming obstacles to video – August lunch & learn .

Rocky Walls, CEO of 12 Stars Media, was our featured speaker at the August B2B lunch event. Rocky knows video. That’s what he does day in and day out, and on August 19th, he shared some tips on overcoming 4 obstacles to creating video.

Rocky outlined the 4 biggest obstacles as Time, Money, Technology and Creativity and provided tips for overcoming each. Time is an obstacle to many endeavors, however it doesn’t need to be. Rocky advises to start small, focus your efforts and …

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Volunteering…What makes you do it?

Volunteering…What makes you do it?

There is this overwhelming belief that you will only get someone to do something outside of their family…… if they are paid for it.  The truth is…. that this is just not the case….. in fact they want to do it.  Williams James said “The deepest principle in human nature is the craving to be appreciated”.

Many individuals will give up their free time to be part of something bigger, because in the end they will be appreciated for their efforts.  We all in some way …

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Marketing & Margarita’s Part 2

Marketing & Margarita’s Part 2

Marketing Resources & Opportunities from Marketing & Margarita’s

In addition to the literal “social” marketing aspect of the “Marketing and Margarita’s” event, like meeting people, networking and learning about some great marketing organizations, additional marketing companies and resources were on hand. Special give-aways and information on other marketing events!

Educational workshops and fun events are a great opportunity to mix business and pleasure in a unique setting. One such event will be the upcoming Inbound Inbound Marketing Bar Camp, created by Spinweb. This will be a unique …

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How to Use Website Testing to Maximize Revenue

How to Use Website Testing to Maximize Revenue

If you weren’t able to attend our last lunch & learn in July, you missed out on a great presentation by Jacob Baldwin, Global Manager of Digital Marketing at Emerson Climate Technologies. In his talk, titled Experimental Marketing in the Digital Landscape, Jacob discussed the nuances of testing website messages, design and calls to action.

Jacob stated that a website’s job is to influence behaviors and covert visitors into participants. A participant can be defined in many ways. It could define a purchase, an action or …

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Why Your Company NEEDS Buyer Personas

Why Your Company NEEDS Buyer Personas

B2C marketers have long used buyer personas to help hone and target their messages. A persona is nothing more than personality summary that includes basic demographic information and psychographic details about their lifestyle. In the end, the buyer persona is a rendering of a typical customer. They will include a name, a photo and all the details deemed important. Now marketers have someone to talk to. They use the persona as inspiration for marketing messages.

B2B marketers can also benefit from the practice of creating buyer …

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