Do you have an EDGE?

Do you have an EDGE?

Advantage brings opportunity!  How do you define a marketing “advantage”?  Do you have an edge or “favor”? Brand leaders, like NIKE, have secured their edge.  Great and thought provoking questions!

Some may call an edge a competitive advantage, “superior business position”, perceived value, “favor” or maybe it is inherently “earned advantage” from diligent superior effort.  According to Daniel Herndon, of MilesHerndon at the last B2B meeting, “height” provides people an “edge”; quite literally, a head and shoulders advantage above the crowd.  I agree!  Think of basketball players!  They have a …

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Submerge and Emerge! Digging into Client DNA!

Submerge and Emerge!  Digging into Client DNA!

Submerge and Emerge!  Sounds like a submarine, but the process applies to marketing, discovery and great client outcomes!

Miller Brooks, a full service marketing communications agency in Zionsville, delivered a great B2B marketing presentation in May.  Barbie Wentworth, the President and CEO, along with Uriaha Foust, the Creative Director at Miller Brooks, discussed their strategy and preferred process for client discovery and creation development.

Submerge is like digging deep into the detail!  This can be a bit challenging for some, although most exciting for those making the “discovery”; just …

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How to Write Blogs People Want to Read

How to Write Blogs People Want to Read

Put some meat in your content, with techniques journalists use.

It’s hard out there for content marketers. According to recent numbers reported by Relevance, 2.73 million blog posts are written and published every day. And it’s only getting worse. By 2020, the amount of information on the Internet will grow by 500 percent.

Scary, isn’t it? But let’s get real here. How much of what is out there is good content? How many of the blogs that get pushed to you make you think “oh look!  I …

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Volunteering…What makes you do it?

Volunteering…What makes you do it?

There is this overwhelming belief that you will only get someone to do something outside of their family…… if they are paid for it.  The truth is…. that this is just not the case….. in fact they want to do it.  Williams James said “The deepest principle in human nature is the craving to be appreciated”.

Many individuals will give up their free time to be part of something bigger, because in the end they will be appreciated for their efforts.  We all in some way …

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Marketing & Margarita’s Part 2

Marketing & Margarita’s Part 2

Marketing Resources & Opportunities from Marketing & Margarita’s

In addition to the literal “social” marketing aspect of the “Marketing and Margarita’s” event, like meeting people, networking and learning about some great marketing organizations, additional marketing companies and resources were on hand. Special give-aways and information on other marketing events!

Educational workshops and fun events are a great opportunity to mix business and pleasure in a unique setting. One such event will be the upcoming Inbound Inbound Marketing Bar Camp, created by Spinweb. This will be a unique …

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Marketing and Margaritas

Marketing and Margaritas

Wow, what a great evening of networking, fun, food and meeting great marketing professionals at the Skyline Club in the One America building for Marketing and Margarita’s!   A festive mid-summer evening!  This creative event was hosted by the Skyline Club Young Professional’s Club and featured several outstanding marketing groups in Indianapolis.   The summer taste of margaritas and tacos on the top floor of One America with a fantastic view of our fair city.

PRSA  was present representing the importance of public relations in marketing-communications as well as social …

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