Do you have an EDGE?

Do you have an EDGE?

Advantage brings opportunity!  How do you define a marketing “advantage”?  Do you have an edge or “favor”? Brand leaders, like NIKE, have secured their edge.  Great and thought provoking questions!

Some may call an edge a competitive advantage, “superior business position”, perceived value, “favor” or maybe it is inherently “earned advantage” from diligent superior effort.  According to Daniel Herndon, of MilesHerndon at the last B2B meeting, “height” provides people an “edge”; quite literally, a head and shoulders advantage above the crowd.  I agree!  Think of basketball players!  They have a …

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Submerge and Emerge! Digging into Client DNA!

Submerge and Emerge!  Digging into Client DNA!

Submerge and Emerge!  Sounds like a submarine, but the process applies to marketing, discovery and great client outcomes!

Miller Brooks, a full service marketing communications agency in Zionsville, delivered a great B2B marketing presentation in May.  Barbie Wentworth, the President and CEO, along with Uriaha Foust, the Creative Director at Miller Brooks, discussed their strategy and preferred process for client discovery and creation development.

Submerge is like digging deep into the detail!  This can be a bit challenging for some, although most exciting for those making the “discovery”; just …

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Marketing & Margarita’s Part 2

Marketing & Margarita’s Part 2

Marketing Resources & Opportunities from Marketing & Margarita’s

In addition to the literal “social” marketing aspect of the “Marketing and Margarita’s” event, like meeting people, networking and learning about some great marketing organizations, additional marketing companies and resources were on hand. Special give-aways and information on other marketing events!

Educational workshops and fun events are a great opportunity to mix business and pleasure in a unique setting. One such event will be the upcoming Inbound Inbound Marketing Bar Camp, created by Spinweb. This will be a unique …

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Marketing and Margaritas

Marketing and Margaritas

Wow, what a great evening of networking, fun, food and meeting great marketing professionals at the Skyline Club in the One America building for Marketing and Margarita’s!   A festive mid-summer evening!  This creative event was hosted by the Skyline Club Young Professional’s Club and featured several outstanding marketing groups in Indianapolis.   The summer taste of margaritas and tacos on the top floor of One America with a fantastic view of our fair city.

PRSA  was present representing the importance of public relations in marketing-communications as well as social …

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Holiday Cheer and Beer

Holiday Cheer and Beer

Wednesday, December 11, 2013 from 4:00 PM to 6:00 PM

No work, all social at this one. Come and relax on us with a small, fun group of fellow B2B Marketers in the Indianapolis area. We will be sharing some good times via some food, adult beverages, and the extent of the pressure will be if you decide to participate in a little bowling competition for bragging rights until next December’s get-together.

We welcome our members, regular attendees, and those interested in the group because of the …

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Integrated Marketing: What is it, Why is it Important to B2B?

Integrated Marketing: What is it, Why is it Important to B2B?

Register here!

Date: November 13, 2013
Time: 11:30am – 1:00pm
Location: Fusion Alliance, 7602 Woodland Drive, Indianapolis, IN 46278

Many may think that in the digital age that print is dead. However, it is very much alive and well. The key is to incorporate many of the same elements that make for effective online marketing, by personalizing the print and integrating it with your online efforts. Todd Howard of Fineline Printing will provide practical applications and examples of how to put together an integrated marketing campaign…that works!

About the Speaker:
Todd Howard is the …

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B2B Public Relations: Moving Beyond the Press Release

Date: October 16, 2013
Time: 11:30am – 1:00pm
Location: Indiana Design Center, 200 S. Range Line Road, Carmel, IN 46032

Register here!

For many brands, PR equals “press release,” but relying solely on a press release to gain the media’s attention is extremely limiting. In this session, you’ll learn new strategies to help tell your story to the media, reaching your target audiences more effectively and keeping your brand consistently in the news.

About the Speaker:
As President of BLASTmedia, Lindsey Groepper is responsible for overseeing client communication strategies, analyzing campaigns for maximum ROI, …

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Insights Through DISC Behavioral Profiles

Insights Through DISC Behavioral Profiles

Have you ever taken one of those personality tests and thought, “Well that’s interesting, but I don’t know what practical good that information will do for me?”

If so, the September B2B Marketers of Indiana meeting is different.  Think practical.

Because marketing (and sales) requires good communication skills in order to influence behavior, we will help you improve your communication skills by utilizing the DISC behavioral testing tools to:

1.) Determine our personal communication style.  (But we won’t stop there.)
2.) Present ways to recognize other behavioral styles. (But …

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Strategies for Content Marketing on May 8th

Strategies for Content Marketing on May 8th

Come hear our seasoned speakers share their secrets for content marketing success. Learn how their companies launched their content marketing campaigns, how they manage their content and what they consider a success. Come prepared to submit your own questions to tailor this session for your own needs.

Speakers:

Carissa Newton, CMO, Oak Street Funding
Katie Gilmore, Web and Content Lead, Bingham Greenebaum Doll LLP
Jim Brown, Director of Business Development, Compendium

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