Join Hands With PR to Supercharge Your Content Marketing

Join Hands With PR to Supercharge Your Content Marketing

In most companies, marketing handles content marketing, and communications handles PR, and never the twain shall meet. This is mainly because the two areas have different goals: PR’s, to influence, and content marketing’s, to drive contacts through the sales funnel.

And yet… You’re both putting out blogs. Promoting the company’s products. Trying to develop relationships with consumers and other interested publics. The truth is, the line between what these two departments do is getting blurrier every day.

And the competition for eyeballs is fierce. According to The …

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