Volunteering…What makes you do it?

Volunteering…What makes you do it?

There is this overwhelming belief that you will only get someone to do something outside of their family…… if they are paid for it.  The truth is…. that this is just not the case….. in fact they want to do it.  Williams James said “The deepest principle in human nature is the craving to be appreciated”.

Many individuals will give up their free time to be part of something bigger, because in the end they will be appreciated for their efforts.  We all in some way …

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Marketing & Margarita’s Part 2

Marketing & Margarita’s Part 2

Marketing Resources & Opportunities from Marketing & Margarita’s

In addition to the literal “social” marketing aspect of the “Marketing and Margarita’s” event, like meeting people, networking and learning about some great marketing organizations, additional marketing companies and resources were on hand. Special give-aways and information on other marketing events!

Educational workshops and fun events are a great opportunity to mix business and pleasure in a unique setting. One such event will be the upcoming Inbound Inbound Marketing Bar Camp, created by Spinweb. This will be a unique …

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Marketing and Margaritas

Marketing and Margaritas

Wow, what a great evening of networking, fun, food and meeting great marketing professionals at the Skyline Club in the One America building for Marketing and Margarita’s!   A festive mid-summer evening!  This creative event was hosted by the Skyline Club Young Professional’s Club and featured several outstanding marketing groups in Indianapolis.   The summer taste of margaritas and tacos on the top floor of One America with a fantastic view of our fair city.

PRSA  was present representing the importance of public relations in marketing-communications as well as social …

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How to Use Website Testing to Maximize Revenue

How to Use Website Testing to Maximize Revenue

If you weren’t able to attend our last lunch & learn in July, you missed out on a great presentation by Jacob Baldwin, Global Manager of Digital Marketing at Emerson Climate Technologies. In his talk, titled Experimental Marketing in the Digital Landscape, Jacob discussed the nuances of testing website messages, design and calls to action.

Jacob stated that a website’s job is to influence behaviors and covert visitors into participants. A participant can be defined in many ways. It could define a purchase, an action or …

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Why Your Company NEEDS Buyer Personas

Why Your Company NEEDS Buyer Personas

B2C marketers have long used buyer personas to help hone and target their messages. A persona is nothing more than personality summary that includes basic demographic information and psychographic details about their lifestyle. In the end, the buyer persona is a rendering of a typical customer. They will include a name, a photo and all the details deemed important. Now marketers have someone to talk to. They use the persona as inspiration for marketing messages.

B2B marketers can also benefit from the practice of creating buyer …

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Marketing by the Numbers

Marketing by the Numbers

Most businesses will track leads, at even a basic level. And they certainly track sales. But do you know how many leads it takes to make a sale?

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B2B Marketers of Indiana – May Lunch Event

B2B Marketers of Indiana – May Lunch Event

B2B Marketers of Indiana was proud to present guest speaker, Chip Maxwell, at our May lunch event hosted at MillerBrooks in Zionsville. Chip is an application sales specialist with Oracle and has an extensive background in IT, marketing and all things digital.

During his talk he discussed the multitude of options available in the universe of digital marketing tools. These tools, when used by an organization are referred to as your “stack.” So his question to the audiences was…do you love your stack? Or, more simply …

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Cheers and Beers Photo

Cheers and Beers Photo

Great time at our Holiday event at Latitude39.

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Holiday Cheer and Beer

Holiday Cheer and Beer

Wednesday, December 11, 2013 from 4:00 PM to 6:00 PM

No work, all social at this one. Come and relax on us with a small, fun group of fellow B2B Marketers in the Indianapolis area. We will be sharing some good times via some food, adult beverages, and the extent of the pressure will be if you decide to participate in a little bowling competition for bragging rights until next December’s get-together.

We welcome our members, regular attendees, and those interested in the group because of the …

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Integrated Marketing: What is it, Why is it Important to B2B?

Integrated Marketing: What is it, Why is it Important to B2B?

Register here!

Date: November 13, 2013
Time: 11:30am – 1:00pm
Location: Fusion Alliance, 7602 Woodland Drive, Indianapolis, IN 46278

Many may think that in the digital age that print is dead. However, it is very much alive and well. The key is to incorporate many of the same elements that make for effective online marketing, by personalizing the print and integrating it with your online efforts. Todd Howard of Fineline Printing will provide practical applications and examples of how to put together an integrated marketing campaign…that works!

About the Speaker:
Todd Howard is the …

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