Merge Your PR and Content Marketing Efforts

Merge Your PR and Content Marketing Efforts

You’d like to work together with your PR department more often but it’s…complicated. There are competing directives, different reporting and budget structures, and plenty of office politics to navigate.

But it doesn’t have to be so hard. Half the battle is just finding out what the other hand is doing. When you do, you can find ways to consolidate your efforts, cut down on duplications, and get more done, with less.

To help you in this effort, I’ve created a spreadsheet you can use as a “conversation …

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Join Hands With PR to Supercharge Your Content Marketing

Join Hands With PR to Supercharge Your Content Marketing

In most companies, marketing handles content marketing, and communications handles PR, and never the twain shall meet. This is mainly because the two areas have different goals: PR’s, to influence, and content marketing’s, to drive contacts through the sales funnel.

And yet… You’re both putting out blogs. Promoting the company’s products. Trying to develop relationships with consumers and other interested publics. The truth is, the line between what these two departments do is getting blurrier every day.

And the competition for eyeballs is fierce. According to The …

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Marketing Strategies, Tactics, Trends & Technologies

Marketing Strategies, Tactics, Trends & Technologies

Marketing Strategies! The B2B marketing and digital panel of experts, members and guests converged on the new Ruth Chris restaurant in downtown Indianapolis to share their thoughts on topics, tactics, trends and technologies facing the marketing industry.   

John Harrison, founder of B2B Marketers of Indiana, moderated the expert panel, which included Amy Baker, Bill Dawson and Erin Sparks.  This annual signature event, which started in 2015 is always a hit!  Keeping up with the technological changes in the world is a daily challenge.      

Strategically, using marketing …

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Do you have an EDGE?

Do you have an EDGE?

Advantage brings opportunity!  How do you define a marketing “advantage”?  Do you have an edge or “favor”? Brand leaders, like NIKE, have secured their edge.  Great and thought provoking questions!

Some may call an edge a competitive advantage, “superior business position”, perceived value, “favor” or maybe it is inherently “earned advantage” from diligent superior effort.  According to Daniel Herndon, of MilesHerndon at the last B2B meeting, “height” provides people an “edge”; quite literally, a head and shoulders advantage above the crowd.  I agree!  Think of basketball players!  They have a …

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Submerge and Emerge! Digging into Client DNA!

Submerge and Emerge!  Digging into Client DNA!

Submerge and Emerge!  Sounds like a submarine, but the process applies to marketing, discovery and great client outcomes!

Miller Brooks, a full service marketing communications agency in Zionsville, delivered a great B2B marketing presentation in May.  Barbie Wentworth, the President and CEO, along with Uriaha Foust, the Creative Director at Miller Brooks, discussed their strategy and preferred process for client discovery and creation development.

Submerge is like digging deep into the detail!  This can be a bit challenging for some, although most exciting for those making the “discovery”; just …

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Expert’s insights provide B2B marketers with ways to improve email marketing.

Expert’s insights provide B2B marketers with ways to improve email marketing.

Neil Berman, CEO & President of Delivra shared some valuable insights from a recent B2B market study of email marketing. Delivra hosted the March lunch event for the B2B Marketers of Indiana and Neil Berman was on hand to provide some great info for all who attended. If you have ever struggled with an email marketing program, Neil’s insights helped focus attention on what is most important.

All to often marketers get tied up in the wrong details. We tend to focus on when an what …

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Restaurant Server Delivers Delectable Marketing Lesson

Restaurant Server Delivers Delectable Marketing Lesson

The following post was provided by Scott Flood. Scott is a freelance writer located in central Indiana. For more information about Scott, please visit his website.

In Louisiana, they call it lagniappe. It’s a wonderful word describing those unexpected little extras we receive now and again.

At the B2B Marketers October panel discussion, a restaurant’s server delivered some lagniappe that doubled as an excellent lesson for marketers. Following a delicious lunch at the downtown Ruth’s Chris, the panelists engaged in lighthearted sparring about the petite cheesecakes provided …

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B2B Marketers October Event: Content served Ruth’s Chris Style

B2B Marketers October Event: Content served Ruth’s Chris Style

October presented a change of pace for the B2B Marketers monthly lunch event. Instead of our usual location on the north side (thank you Miller Brooks), we ventured downtown to Ruth’s Chris. And instead of a single speaker, we engaged a panel of experts to share their knowledge on all things content. Turning Content into Gold, was a panel discussion comprised of 5 local content experts – Chris Muckridge, local freelance writer; Daniel Herndon, principal at MilesHerndon; Lorraine Ball, principal at RoundPeg; Lynnell Nixon, Content …

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How to Write Blogs People Want to Read

How to Write Blogs People Want to Read

Put some meat in your content, with techniques journalists use.

It’s hard out there for content marketers. According to recent numbers reported by Relevance, 2.73 million blog posts are written and published every day. And it’s only getting worse. By 2020, the amount of information on the Internet will grow by 500 percent.

Scary, isn’t it? But let’s get real here. How much of what is out there is good content? How many of the blogs that get pushed to you make you think “oh look!  I …

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Overcoming obstacles to video – August lunch & learn .

Overcoming obstacles to video – August lunch & learn .

Rocky Walls, CEO of 12 Stars Media, was our featured speaker at the August B2B lunch event. Rocky knows video. That’s what he does day in and day out, and on August 19th, he shared some tips on overcoming 4 obstacles to creating video.

Rocky outlined the 4 biggest obstacles as Time, Money, Technology and Creativity and provided tips for overcoming each. Time is an obstacle to many endeavors, however it doesn’t need to be. Rocky advises to start small, focus your efforts and …

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