B2B Public Relations: Moving Beyond the Press Release

Date: October 16, 2013
Time: 11:30am – 1:00pm
Location: Indiana Design Center, 200 S. Range Line Road, Carmel, IN 46032

Register here!

For many brands, PR equals “press release,” but relying solely on a press release to gain the media’s attention is extremely limiting. In this session, you’ll learn new strategies to help tell your story to the media, reaching your target audiences more effectively and keeping your brand consistently in the news.

About the Speaker:
As President of BLASTmedia, Lindsey Groepper is responsible for overseeing client communication strategies, analyzing campaigns for maximum ROI, and new business development for the agency. She has managed converged media campaigns for clients like Skullcandy, Philips, Eton Corporation, 50 Cent’s SMS Audio, Fidelity National Financial, and SkinIt.

Prior to joining BLASTmedia, Lindsey worked at Fleishman-Hillard Chicago in the consumer marketing practice group. At F-H, she was responsible for executing press events and securing national media for global brands like Nike, Quaker Oats, Gatorade, and Tropicana.

Lindsey graduated from the University of Georgia with a Bachelor of Arts degree in Journalism and Mass Communications, major of Public Relations.

We hope you’ll join us for lunch on October 16, 2013!  Register here!

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