Merge Your PR and Content Marketing Efforts

Merge Your PR and Content Marketing Efforts

You’d like to work together with your PR department more often but it’s…complicated. There are competing directives, different reporting and budget structures, and plenty of office politics to navigate.

But it doesn’t have to be so hard. Half the battle is just finding out what the other hand is doing. When you do, you can find ways to consolidate your efforts, cut down on duplications, and get more done, with less.

To help you in this effort, I’ve created a spreadsheet you can use as a “conversation …

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Join Hands With PR to Supercharge Your Content Marketing

Join Hands With PR to Supercharge Your Content Marketing

In most companies, marketing handles content marketing, and communications handles PR, and never the twain shall meet. This is mainly because the two areas have different goals: PR’s, to influence, and content marketing’s, to drive contacts through the sales funnel.

And yet… You’re both putting out blogs. Promoting the company’s products. Trying to develop relationships with consumers and other interested publics. The truth is, the line between what these two departments do is getting blurrier every day.

And the competition for eyeballs is fierce. According to The …

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How to Write Blogs People Want to Read

How to Write Blogs People Want to Read

Put some meat in your content, with techniques journalists use.

It’s hard out there for content marketers. According to recent numbers reported by Relevance, 2.73 million blog posts are written and published every day. And it’s only getting worse. By 2020, the amount of information on the Internet will grow by 500 percent.

Scary, isn’t it? But let’s get real here. How much of what is out there is good content? How many of the blogs that get pushed to you make you think “oh look!  I …

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