Cheers and Beers Photo

Cheers and Beers Photo

Great time at our Holiday event at Latitude39.

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Holiday Cheer and Beer

Holiday Cheer and Beer

Wednesday, December 11, 2013 from 4:00 PM to 6:00 PM

No work, all social at this one. Come and relax on us with a small, fun group of fellow B2B Marketers in the Indianapolis area. We will be sharing some good times via some food, adult beverages, and the extent of the pressure will be if you decide to participate in a little bowling competition for bragging rights until next December’s get-together.

We welcome our members, regular attendees, and those interested in the group because of the …

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Integrated Marketing: What is it, Why is it Important to B2B?

Integrated Marketing: What is it, Why is it Important to B2B?

Register here!

Date: November 13, 2013
Time: 11:30am – 1:00pm
Location: Fusion Alliance, 7602 Woodland Drive, Indianapolis, IN 46278

Many may think that in the digital age that print is dead. However, it is very much alive and well. The key is to incorporate many of the same elements that make for effective online marketing, by personalizing the print and integrating it with your online efforts. Todd Howard of Fineline Printing will provide practical applications and examples of how to put together an integrated marketing campaign…that works!

About the Speaker:
Todd Howard is the …

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B2B Public Relations: Moving Beyond the Press Release

Date: October 16, 2013
Time: 11:30am – 1:00pm
Location: Indiana Design Center, 200 S. Range Line Road, Carmel, IN 46032

Register here!

For many brands, PR equals “press release,” but relying solely on a press release to gain the media’s attention is extremely limiting. In this session, you’ll learn new strategies to help tell your story to the media, reaching your target audiences more effectively and keeping your brand consistently in the news.

About the Speaker:
As President of BLASTmedia, Lindsey Groepper is responsible for overseeing client communication strategies, analyzing campaigns for maximum ROI, …

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Insights Through DISC Behavioral Profiles

Insights Through DISC Behavioral Profiles

Have you ever taken one of those personality tests and thought, “Well that’s interesting, but I don’t know what practical good that information will do for me?”

If so, the September B2B Marketers of Indiana meeting is different.  Think practical.

Because marketing (and sales) requires good communication skills in order to influence behavior, we will help you improve your communication skills by utilizing the DISC behavioral testing tools to:

1.) Determine our personal communication style.  (But we won’t stop there.)
2.) Present ways to recognize other behavioral styles. (But …

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What is Big Data?

Big data means lots of unorganized information. If it fits in Excel or Access, it’s not big data. Big data is too big and unruly to fit in one database. In most organizations, data is spread among databases, Excel sheets, web analytics, white papers, and marketing surveys. Some data is not even written down, but safely and securely in the minds of a few key employees. Somewhere in this mess of text and numbers are insights that will solve some of your marketing problems as …

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