Marketing Strategies, Tactics, Trends & Technologies

Marketing Strategies, Tactics, Trends & Technologies

Marketing Strategies! The B2B marketing and digital panel of experts, members and guests converged on the new Ruth Chris restaurant in downtown Indianapolis to share their thoughts on topics, tactics, trends and technologies facing the marketing industry.   

John Harrison, founder of B2B Marketers of Indiana, moderated the expert panel, which included Amy Baker, Bill Dawson and Erin Sparks.  This annual signature event, which started in 2015 is always a hit!  Keeping up with the technological changes in the world is a daily challenge.      

Strategically, using marketing …

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Do you have an EDGE?

Do you have an EDGE?

Advantage brings opportunity!  How do you define a marketing “advantage”?  Do you have an edge or “favor”? Brand leaders, like NIKE, have secured their edge.  Great and thought provoking questions!

Some may call an edge a competitive advantage, “superior business position”, perceived value, “favor” or maybe it is inherently “earned advantage” from diligent superior effort.  According to Daniel Herndon, of MilesHerndon at the last B2B meeting, “height” provides people an “edge”; quite literally, a head and shoulders advantage above the crowd.  I agree!  Think of basketball players!  They have a …

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Marketing & Margarita’s Part 2

Marketing & Margarita’s Part 2

Marketing Resources & Opportunities from Marketing & Margarita’s

In addition to the literal “social” marketing aspect of the “Marketing and Margarita’s” event, like meeting people, networking and learning about some great marketing organizations, additional marketing companies and resources were on hand. Special give-aways and information on other marketing events!

Educational workshops and fun events are a great opportunity to mix business and pleasure in a unique setting. One such event will be the upcoming Inbound Inbound Marketing Bar Camp, created by Spinweb. This will be a unique …

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Marketing and Margaritas

Marketing and Margaritas

Wow, what a great evening of networking, fun, food and meeting great marketing professionals at the Skyline Club in the One America building for Marketing and Margarita’s!   A festive mid-summer evening!  This creative event was hosted by the Skyline Club Young Professional’s Club and featured several outstanding marketing groups in Indianapolis.   The summer taste of margaritas and tacos on the top floor of One America with a fantastic view of our fair city.

PRSA  was present representing the importance of public relations in marketing-communications as well as social …

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