Submerge and Emerge! Digging into Client DNA!

Submerge and Emerge!  Digging into Client DNA!

Submerge and Emerge!  Sounds like a submarine, but the process applies to marketing, discovery and great client outcomes!

Miller Brooks, a full service marketing communications agency in Zionsville, delivered a great B2B marketing presentation in May.  Barbie Wentworth, the President and CEO, along with Uriaha Foust, the Creative Director at Miller Brooks, discussed their strategy and preferred process for client discovery and creation development.

Submerge is like digging deep into the detail!  This can be a bit challenging for some, although most exciting for those making the “discovery”; just …

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Expert’s insights provide B2B marketers with ways to improve email marketing.

Expert’s insights provide B2B marketers with ways to improve email marketing.

Neil Berman, CEO & President of Delivra shared some valuable insights from a recent B2B market study of email marketing. Delivra hosted the March lunch event for the B2B Marketers of Indiana and Neil Berman was on hand to provide some great info for all who attended. If you have ever struggled with an email marketing program, Neil’s insights helped focus attention on what is most important.

All to often marketers get tied up in the wrong details. We tend to focus on when an what …

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Restaurant Server Delivers Delectable Marketing Lesson

Restaurant Server Delivers Delectable Marketing Lesson

The following post was provided by Scott Flood. Scott is a freelance writer located in central Indiana. For more information about Scott, please visit his website.

In Louisiana, they call it lagniappe. It’s a wonderful word describing those unexpected little extras we receive now and again.

At the B2B Marketers October panel discussion, a restaurant’s server delivered some lagniappe that doubled as an excellent lesson for marketers. Following a delicious lunch at the downtown Ruth’s Chris, the panelists engaged in lighthearted sparring about the petite cheesecakes provided …

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B2B Marketers October Event: Content served Ruth’s Chris Style

B2B Marketers October Event: Content served Ruth’s Chris Style

October presented a change of pace for the B2B Marketers monthly lunch event. Instead of our usual location on the north side (thank you Miller Brooks), we ventured downtown to Ruth’s Chris. And instead of a single speaker, we engaged a panel of experts to share their knowledge on all things content. Turning Content into Gold, was a panel discussion comprised of 5 local content experts – Chris Muckridge, local freelance writer; Daniel Herndon, principal at MilesHerndon; Lorraine Ball, principal at RoundPeg; Lynnell Nixon, Content …

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Overcoming obstacles to video – August lunch & learn .

Overcoming obstacles to video – August lunch & learn .

Rocky Walls, CEO of 12 Stars Media, was our featured speaker at the August B2B lunch event. Rocky knows video. That’s what he does day in and day out, and on August 19th, he shared some tips on overcoming 4 obstacles to creating video.

Rocky outlined the 4 biggest obstacles as Time, Money, Technology and Creativity and provided tips for overcoming each. Time is an obstacle to many endeavors, however it doesn’t need to be. Rocky advises to start small, focus your efforts and …

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How to Use Website Testing to Maximize Revenue

How to Use Website Testing to Maximize Revenue

If you weren’t able to attend our last lunch & learn in July, you missed out on a great presentation by Jacob Baldwin, Global Manager of Digital Marketing at Emerson Climate Technologies. In his talk, titled Experimental Marketing in the Digital Landscape, Jacob discussed the nuances of testing website messages, design and calls to action.

Jacob stated that a website’s job is to influence behaviors and covert visitors into participants. A participant can be defined in many ways. It could define a purchase, an action or …

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Why Your Company NEEDS Buyer Personas

Why Your Company NEEDS Buyer Personas

B2C marketers have long used buyer personas to help hone and target their messages. A persona is nothing more than personality summary that includes basic demographic information and psychographic details about their lifestyle. In the end, the buyer persona is a rendering of a typical customer. They will include a name, a photo and all the details deemed important. Now marketers have someone to talk to. They use the persona as inspiration for marketing messages.

B2B marketers can also benefit from the practice of creating buyer …

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Marketing by the Numbers

Marketing by the Numbers

Most businesses will track leads, at even a basic level. And they certainly track sales. But do you know how many leads it takes to make a sale?

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B2B Marketers of Indiana – May Lunch Event

B2B Marketers of Indiana – May Lunch Event

B2B Marketers of Indiana was proud to present guest speaker, Chip Maxwell, at our May lunch event hosted at MillerBrooks in Zionsville. Chip is an application sales specialist with Oracle and has an extensive background in IT, marketing and all things digital.

During his talk he discussed the multitude of options available in the universe of digital marketing tools. These tools, when used by an organization are referred to as your “stack.” So his question to the audiences was…do you love your stack? Or, more simply …

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Strategies for Content Marketing on May 8th

Strategies for Content Marketing on May 8th

Come hear our seasoned speakers share their secrets for content marketing success. Learn how their companies launched their content marketing campaigns, how they manage their content and what they consider a success. Come prepared to submit your own questions to tailor this session for your own needs.

Speakers:

Carissa Newton, CMO, Oak Street Funding
Katie Gilmore, Web and Content Lead, Bingham Greenebaum Doll LLP
Jim Brown, Director of Business Development, Compendium

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